Just do it. The first thing that comes to mind is Nike, ok, some can say no, maybe. How about, I’m loving it, anything? Ah, the fascination or the implications of setting up a slogan, catchphrase, or even a logo. Now I was going to have two different articles but then, wham, inspiration struck and here I am. By the title of this article some might think I’m going to start talking about marketing. Now some of you might be slightly true, if you know how I write, then no as well. More so, it is about truly marketing yourself. Woah, am I not the guy who wrote before not to be narcissistic. Yes, yes, calm down and understand.
From the beginning of what I can remember I was surrounded by propaganda. I guess it was one of the reasons why I took digital design classes and graphics at a technical college. I found a sense of manipulation, control, that I could enforce while people had no idea to a certain extent. The colors used, the design in general, to even the words. This is where everything became interesting, from that I saw something shift in my generation I didn’t see before. Change. Growing up we are shown the fashion trends, the culture as a whole. From it people wear the brands, become part of the brand and on my opinion, become branded. Like a horse? You can say that in a way. I saw people become “slaves” to what they invested their time and money. With that being said I also saw the rise of what I’m slowly seeing today, a revolution of people finding themselves.
Look at the latest trend, you have people buying or investing in certain things, sure. Then you shift over to the out of norm people, those who don’t cling to social media(me being one of them), invested on their phones 24/7, unbranded as to the point that they will buy something cause it looks good not just cause it has a specific logo or is from a certain place. This is what I’m writing about now, branding yourself, being yourself, having a voice.
As a writer I always read that you had to have your own voice, heck, even in school or art class you learn to develop your own style. That’s honestly something I fear losing if I was to actually go to school for creative writing or majoring in english, you get taught all these techniques, “ways” to do things, I feel you might lose your originality. But as well that’s what I’ve learned about life as well. We are so caught up at times about what is new and follow the trend we forget and slowly lose ourselves. Trust me I worked in a retail store(clothing) for 6 years as a manager and I’ve seen how kids, teens, even adults get. We look at how the items were made and honestly we see people making our items, working through horrible conditions or getting payed close to nothing. Yet here we are, allowing ours elves to be branded, investing our money because something might have a specific little design by some goliath of a company. Don’t get me wrong, I admire some of the things people do, like I’ve written before I understand the struggle to become a designer, I still have pages of my designs for clothes I made.
What I’m conveying is to truly look at what you are branding? Are you wearing something because you honestly think it’s cool or is it because everyone else is wearing it? Are you listening or liking the things you do because of you? I feel like we should relook at it all. Sure we will never truly be unique, let’s be honest. We either adapt what we learn or turn something into our own style once we understand something, we make it ours and our lives truly become our brand. It’s funny, most people when they first see me say I look mean or scary, a week later, they can repeat my puns, jokes, or even somethings I usually say or might know what I’ll do, in itself I began to be a “brand”. In my writing, though I may not be on par with the greatestof writers, I still cling to being “different” having a voice. With the title of this article, I wanted not only to grab attention but also incite something in us all. We are used to buying brands but why not live it, live your life, change up your style, find the things YOU like and be somebody not just an everybody. In no way shape or form am I saying to ignore the work others may do, there are designs and etc which should be appreciated and I back them up, support them when I could so they could continue. It is more so to give a sense of who we are individually and what we can contribute so that people can say we are each part of a unified body, humanity, changing the world. Each of us has different dreams so why not wake up and realize that only you can accomplish it. Voice your brand, don’t just think about it or write it, become it, be you.